After their appearance on Shark Tank, Tandem Boogie successfully secured a deal, expanded its product line, and underwent a significant rebranding.
Tandem Boogie, known for its innovative two-person surfboards, appeared on Season 12 of Shark Tank. During their pitch, they managed to impress two Sharks, Robert Herjavec and Daniel Lubetzky. The entrepreneurs behind Tandem Boogie successfully negotiated a deal that would propel their business forward.
The Shark Tank Deal
The negotiation concluded with Tandem Boogie accepting an offer that provided capital for growth in exchange for equity.
| Aspect | Details |
|---|---|
| Season | Season 12 |
| Sharks | Robert Herjavec and Daniel Lubetzky |
| Investment | $100,000 |
| Equity | 35% |
This investment was crucial for the company's subsequent development and market strategy.
Post-Shark Tank Evolution: Rebranding and Expansion
Following their successful Shark Tank appearance and the secured investment, Tandem Boogie initiated a strategic evolution of its brand and offerings. The company significantly expanded its product line, moving beyond just tandem surfboards to include a wider range of water sports equipment.
A key development in their post-Shark Tank journey was the rebranding of the company. Tandem Boogie officially changed its name to TANDM Surf. This rebranding reflects their broadened vision and expanded product categories, aiming to appeal to a wider audience interested in various surf and water activities. The transition to TANDM Surf signifies a strategic pivot towards a more encompassing brand identity that supports their diverse product portfolio.
This rebrand and expansion demonstrate the positive impact of the Shark Tank deal, enabling the company to scale operations and innovate its offerings in the competitive water sports market.
