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Who owns Thins chips?

Published in Snack Brand Ownership 2 mins read

Thins chips are owned by Snack Brands Australia, which is a subsidiary of the global snack food giant, Intersnack Group.

The Ownership of Thins Chips

Thins is a prominent brand of savoury potato chips widely available in Australia. Its ownership structure involves two key entities, reflecting a common model in the food industry where local brands are part of larger international portfolios.

At the operational level, Thins is owned and managed by Snack Brands Australia. This company is responsible for the production, distribution, and marketing of Thins chips within the Australian market, alongside other popular snack brands.

However, Snack Brands Australia itself is not an independent entity. It is part of a much larger international group: the Intersnack Group. This means that ultimately, the ownership of Thins chips traces back to Intersnack, a major player in the European and global snack food market.

Snack Brands Australia: The Local Steward

Snack Brands Australia is a significant name in the Australian snack industry. It holds a strong position in the market, overseeing the production and distribution of many beloved snack products. Their focus is on delivering high-quality savoury snacks tailored to Australian tastes.

Intersnack Group: A Global Presence

The Intersnack Group is one of Europe's leading manufacturers of savoury snacks, with operations spanning numerous countries. Headquartered in Germany, Intersnack produces a wide variety of potato chips, nuts, baked snacks, and other savoury treats. Their portfolio includes well-known brands across different regions, and their acquisition of local companies like Snack Brands Australia demonstrates their strategy for global expansion and market penetration.

Intersnack's extensive network and resources provide the backing for brands like Thins, contributing to their market presence and continued product development.

Ownership at a Glance

To clarify the ownership chain, here's a simple breakdown:

Entity Owner
Thins Chips Snack Brands Australia
Snack Brands Australia Intersnack Group

The Legacy of Thins in Australia

Thins has long been recognized as one of the largest and most popular brands of savoury snack potato chips available in Australia. Its consistent presence and variety of flavours have made it a staple in Australian households. The ownership by Snack Brands Australia, under the Intersnack Group, ensures that Thins continues to be a key player in the competitive Australian snack food market.