Posting social media content on HubSpot is a streamlined process that helps you manage your online presence efficiently from a single platform, allowing you to create, schedule, and analyze your posts across various networks.
HubSpot's social media tool centralizes your content strategy, saving time and ensuring consistency across your digital channels. Here’s a detailed guide on how to create and publish a social media post.
Creating and Publishing a Social Post in HubSpot
Follow these steps to craft and share your content through HubSpot's social media publishing tool:
1. Navigate to the Social Tool
Begin by logging into your HubSpot account. In the main navigation bar, hover over Marketing, then click on Social. This will take you to your social media dashboard where you can manage all your connected accounts and scheduled posts.
2. Initiate a New Post
In the upper right corner of your social media dashboard, locate and click the Create social post button. This action will open a new composer window, ready for you to build your post.
3. Select Your Social Accounts
On the left panel of the social post composer, you'll see a section to choose your target platforms.
- Click the Select accounts dropdown menu.
- From the list that appears, select the checkboxes next to all the social accounts (e.g., Facebook, Instagram, LinkedIn, X/Twitter) you want to post to. You can post to one or multiple accounts simultaneously.
4. Craft Your Message
Write the engaging copy for your social media post. Keep in mind the character limits and audience nuances of each selected platform.
- Write compelling text: Clearly convey your message.
- Include relevant hashtags: Enhance discoverability.
- Mention other accounts: Tag relevant businesses or individuals to increase reach.
- Add emojis: Use them sparingly to add personality and visual appeal.
5. Add Visuals or Videos
Visual content significantly boosts engagement.
- Click the image icon or video icon to upload media directly from your computer or choose from your HubSpot file manager.
- Ensure your images and videos are high-quality and optimized for each social platform's specifications.
6. Include a Link (Optional but Recommended)
If your post is driving traffic to a specific page, blog post, or offer:
- Paste your desired URL into the link field.
- HubSpot will often automatically shorten the link and provide tracking analytics, allowing you to monitor clicks and engagement.
7. Review and Schedule
Before publishing, carefully review your post for any typos or errors.
- Publish Now: If you want your post to go live immediately.
- Schedule Post: Choose a specific date and time for your post to be published. HubSpot's calendar view makes it easy to visualize your content schedule.
- Save as Draft: If your post isn't ready, you can save it and come back to it later.
8. Add Internal Notes (Optional)
For team collaboration or future reference, you can add internal notes to your post. These notes are visible only to your team within HubSpot and will not appear on your public social media channels.
Tips for Effective Social Media Publishing
To maximize the impact of your social media efforts through HubSpot, consider these best practices:
- Content Calendar: Utilize HubSpot's content calendar to plan your posts in advance, ensuring a consistent and strategic presence.
- Audience Targeting: While HubSpot publishes to your selected public accounts, remember to tailor your message and visuals to the specific audience of each platform for maximum resonance.
- Optimal Timing: Use HubSpot's analytics or external research to determine the best times to post for your audience and schedule accordingly.
- Engage and Respond: Social media is a two-way street. Monitor comments and messages on your social channels and respond promptly to foster community.
- A/B Test Content: Experiment with different copy, images, and calls-to-action to see what resonates most with your audience, then apply those learnings.
Key Features for Social Media Management in HubSpot
HubSpot offers a suite of features designed to simplify and optimize your social media strategy:
| Feature | Benefit |
|---|---|
| Multi-Channel Publishing | Create and publish posts to multiple networks from one place. |
| Advanced Scheduling | Plan content weeks or months ahead with a visual calendar. |
| Performance Reporting | Track engagement metrics like clicks, shares, and impressions. |
| Social Monitoring | Keep an eye on mentions and relevant conversations. |
| Integrated Campaigns | Connect social posts to broader marketing campaigns for unified tracking. |
| Team Collaboration | Facilitate teamwork with drafts, internal notes, and approvals. |
By leveraging these capabilities, you can efficiently manage your social media presence, engage your audience, and drive measurable results for your business. For more detailed information, you can explore HubSpot's official resources on social media management.
