Bibigo paid a substantial sum of $100 million to feature its logo on the Los Angeles Lakers' jerseys.
This significant partnership extends over a period of five years, solidifying Bibigo's presence on one of the NBA's most iconic teams. The deal represents a landmark sponsorship for the Lakers, reflecting the global appeal and brand value of the franchise.
The agreement underscores a growing trend of major international brands investing in high-profile sports sponsorships.
| Aspect | Details |
|---|---|
| Total Value | $100 Million |
| Duration | 5 Years |
| Annual Value | Approximately $20 Million ($100M / 5 years) |
| Partner | Bibigo |
| Team | Los Angeles Lakers |
A Lucrative Leap in Sponsorship Value
The deal with Bibigo marks a significant financial upgrade for the Lakers compared to their previous jersey patch sponsor, Wish. Wish's previous agreement was reportedly in the range of $12-14 million per year. In contrast, Bibigo's commitment translates to roughly $20 million annually over the five-year term. This means Bibigo is paying at least $6 million more per year than the previous sponsor, highlighting the escalating value of prime advertising real estate on NBA jerseys.
For more details on this historic partnership, you can refer to reports detailing the Lakers' $100 million deal with Bibigo.
