Disney+'s churn rate stands at 4.3%. This figure indicates the percentage of subscribers who discontinue their service within a given period, typically a month for streaming platforms.
Understanding Churn Rate
Churn rate is a critical metric for subscription-based services like Disney+, as it measures customer retention and loyalty. A lower churn rate signifies greater subscriber satisfaction and business stability. While varying across the industry, premium streaming services aim to minimize churn to ensure sustainable growth.
Disney+ Churn in Context
Among major streaming platforms, Disney+ demonstrates a relatively low churn rate, positioning it favorably within the competitive landscape. For comparison, here's how Disney+'s churn rate stacks up against other popular services:
| Streaming Service | Monthly Churn Rate |
|---|---|
| Disney+ | 4.3% |
| Hulu | 5.2% |
| CBS All Access (now Paramount+) | 5.9% |
| HBO Max | 6.7% |
| Starz OTT | 8.4% |
| Showtime OTT | 8.8% |
| Peacock | 9.5% |
| Apple TV+ | 15.6% |
This data highlights Disney+'s strong position in subscriber retention, coming in second among premium streamers after Netflix, which is noted to have the best monthly churn rate. A lower churn rate often correlates with a strong content library, competitive pricing, and a positive user experience.
