Cratejoy's mission is to make the subscription business model universally accessible and widespread, akin to how established platforms like eBay or Etsy have democratized general e-commerce.
The core aim of Cratejoy is to ensure that the subscription model, which they consider the "best business model in the universe" due to its recurring revenue and customer engagement benefits, can be adopted and utilized by everyone on the planet.
This overarching mission can be broken down into key objectives:
- Enhancing Accessibility: Cratejoy strives to simplify the process of creating, managing, and scaling a subscription box business. Their goal is to remove technical barriers and provide tools that make it as straightforward to launch a subscription service as it is to list a product on a traditional online marketplace.
- Promoting Ubiquity: Beyond just making it accessible, Cratejoy's vision extends to making the subscription model a prevalent and easily implementable strategy for a vast array of businesses, from small independent creators to larger enterprises. They aim for the subscription economy to be a mainstream part of global commerce.
In essence, Cratejoy empowers entrepreneurs, creators, and businesses to harness the power of recurring revenue and customer loyalty by providing the necessary infrastructure to launch and grow subscription-based services. Their mission focuses on democratizing this powerful business model, ensuring it's not just for a select few but for anyone looking to build a sustainable and engaging enterprise.
