The "Target Circle girl" is Kristen Wiig's beloved Target Lady character, who has been enlisted by Target to bring excitement and promote the Target Circle program and Target Circle Week in a national advertising campaign.
The Iconic Return of the Target Lady
Kristen Wiig's memorable character, the Target Lady, known for her quirky and enthusiastic demeanor, made a celebrated return to the spotlight to engage customers with Target's loyalty program. This popular character, familiar to many from her original sketches, was chosen to infuse humor and joy into the promotion of Target Circle, ensuring the message of savings and benefits resonated widely.
Her role in the campaign is to be "on the clock and ready to rock," sharing her genuine excitement for Target Circle and its associated events, such as Target Circle Week. This strategic move leverages the character's established fan base and humorous appeal to highlight the value proposition of Target's loyalty program.
Campaign Details and Purpose
The national advertising campaign featuring Kristen Wiig's Target Lady officially kicked off on April 2. The primary goal of this campaign is to spark laughter and plenty of joy, while simultaneously educating and encouraging customers to engage with Target Circle. By utilizing a beloved and recognizable character, Target aims to create a memorable and positive association with its savings program, making it more accessible and appealing to a broad audience.
Below are some key aspects of the Target Lady's involvement in the Target Circle campaign:
| Aspect | Detail |
|---|---|
| Character | Kristen Wiig's Target Lady |
| Primary Goal | Promote the Target Circle loyalty program and Target Circle Week |
| Campaign Launch | April 2 (national advertising campaign) |
| Character's Role | Share excitement, bring laughter, and highlight the benefits of the program in an engaging manner |
| Effectiveness | Leverages humor and familiarity to connect with customers and encourage participation in savings opportunities |
Why the Target Lady?
Target's decision to tap Kristen Wiig's Target Lady underscores a clever marketing strategy. The character's unique blend of enthusiasm and endearing oddities makes her an ideal messenger for a customer loyalty program. She embodies a relatable excitement for shopping and deals, which aligns perfectly with the benefits offered by Target Circle. Her presence ensures that the campaign is not just informative but also highly entertaining, drawing in viewers and leaving a lasting impression about Target's commitment to delivering value through its programs.
