Saints gold is officially known as old gold, a distinct shade that forms a core part of the New Orleans Saints' team identity alongside black.
Official Color Specifications for Saints Gold
To ensure consistency across all official branding, merchandise, and uniforms, the New Orleans Saints' old gold color adheres to precise industry-standard color codes. These specific codes define the exact hue, saturation, and brightness of their iconic gold.
Here are the precise color specifications for New Orleans Saints gold:
| Color System | Code/Value | Description/Use |
|---|---|---|
| Name | Old Gold | The official designation of the gold color. |
| Pantone | PMS 8383 C | Used for consistent color matching in printing and manufacturing processes. |
| Hex | #D3BC8D | Standard for digital applications, web design, and graphic displays. |
| RGB | (211, 188, 141) | Specifies color for digital screens, using red, green, and blue light values. |
| CMYK | (18, 23, 49, 0) | Used in process printing, breaking colors down into cyan, magenta, yellow, and black. |
The Significance of the Saints' Old Gold
The choice of old gold distinguishes the Saints' branding from other teams or general gold hues. Unlike brighter, more vivid golds, old gold possesses a deeper, more muted quality, often perceived as sophisticated and classic. This specific shade plays a crucial role in the team's visual identity:
- Brand Recognition: This unique shade, combined with black, instantly identifies the New Orleans Saints across various media, from television broadcasts to fan merchandise.
- Uniform Consistency: The precise color codes ensure that team jerseys, helmets, and other apparel maintain the exact same gold hue season after season, upholding a consistent visual brand.
- Marketing and Merchandise: Provides clear guidelines for manufacturers to reproduce the team's colors accurately on fan gear, promotional materials, and stadium signage, ensuring authenticity.
