Altria Group, Inc. holds a diverse portfolio of brands primarily within the tobacco and nicotine industries, spanning both combustible and smoke-free product categories.
Altria's Brand Portfolio
Altria's ownership extends to several key companies, which in turn produce a range of well-known brands. These brands are categorized based on their product type, ensuring a clear understanding of Altria's market presence.
| Category | Subsidiary Company | Key Brands |
|---|---|---|
| Combustibles | Philip Morris USA | Marlboro cigarettes |
| John Middleton | Black & Mild cigars | |
| Smoke-Free | U.S. Smokeless Tobacco Company | Copenhagen, Skoal (smokeless tobacco) |
| Helix Innovations | on! (nicotine pouches) |
Altria's combustible products segment includes iconic names like Marlboro cigarettes, manufactured by Philip Morris USA, and Black & Mild cigars, produced by John Middleton. These brands represent a significant portion of the traditional tobacco market.
In line with evolving consumer preferences and harm reduction strategies, Altria has also expanded its smoke-free portfolio. This segment features U.S. Smokeless Tobacco Company, responsible for popular smokeless tobacco brands such as Copenhagen and Skoal. Additionally, Altria owns Helix Innovations, the maker of on! nicotine pouches, which are part of the growing oral nicotine category.
For more detailed information about Altria's companies and their brands, you can visit the About Altria section on their official website.
