Hasbro, which was originally known as Hassenfeld Brothers, initially sold a variety of school supplies before venturing into the toy industry. Their very first toy offerings included modeling clay and medical sets designed for junior nurses and doctors.
Hassenfeld Brothers' Early Toy Ventures
The company's transition into toys marked the beginning of its journey to becoming a global play and entertainment leader. The initial product lines reflected the times, providing children with imaginative play experiences.
Pioneering Toy Products
The earliest toys offered by Hassenfeld Brothers were:
- Modeling Clay: A fundamental creative play item, allowing children to sculpt and create.
- Medical Sets: Kits designed for aspiring junior nurses and doctors, fostering imaginative role-playing scenarios.
Wartime Innovations and Expansions
During World War II, the company adapted its offerings to reflect the societal context, demonstrating their ability to innovate and meet market demands. They also expanded their product line to include items for girls.
- Junior Air Raid Warden Kits: In response to World War II, Hassenfeld Brothers marketed these unique kits, which thoughtfully included items like flashlights and toy gas masks. This product reflected the era's realities, providing a form of play that was relevant to current events.
- Girl's Makeup Kits: Expanding their appeal, they later introduced makeup kits specifically for girls, further diversifying their toy portfolio.
These foundational products laid the groundwork for Hasbro's future success, evolving from simple playthings to an expansive range of iconic brands known worldwide.
