Truck Hero, a leading manufacturer of truck accessories, encompasses a comprehensive family of brands and online retailers. These entities operate as its subsidiaries or part of its overarching brand portfolio.
Truck Hero's Family of Brands
The extensive portfolio of Truck Hero includes well-known names in the truck accessories industry, ranging from bed covers to liners and more. The brands under Truck Hero's umbrella are:
- Extang
- TruXedo
- BedRug
- UnderCover
- Advantage
- Retrax
- BAK
- A.R.E.
- N-FAB
- Husky Liners
- Rugged Liner
In addition to these product brands, Truck Hero also includes prominent online retailers, expanding its reach directly to consumers:
- AutoCustoms
- Real Truck
Acquisition by L Catterton
It's noteworthy that Truck Hero itself was acquired by L Catterton, a prominent consumer-focused private equity firm, in January 2021. This acquisition positioned Truck Hero under new ownership while its existing family of brands continued to operate under its structure.
