Atari, a name synonymous with early video gaming, is still actively in business today, primarily focusing on mobile games, PC releases, and leveraging its extensive library of classic properties through licensing deals. The brand is currently owned by Atari SA, a French company that continues to evolve its presence in the interactive entertainment industry.
Atari's Modern Focus
Far from its arcade and home console dominance of the past, Atari has strategically adapted its business model to the contemporary gaming landscape. This pivot allows them to tap into new markets while honoring their rich heritage.
Key Business Areas
Atari's current operations are diversified across several fronts:
- Mobile Gaming: Developing and publishing games specifically designed for smartphones and tablets. These often include new takes on classic franchises or entirely new intellectual properties tailored for on-the-go play.
- PC Gaming: Releasing new titles, remastered versions of beloved classics, and comprehensive collections for personal computers. This segment caters to a wide audience, from nostalgic fans to new players.
- Intellectual Property (IP) Licensing: A significant part of Atari's strategy involves licensing its vast catalog of iconic games and characters. This allows other companies to create merchandise, media, or even new game experiences using Atari's legendary brands, ensuring their legacy lives on across various platforms and products.
Examples of Current Offerings
To illustrate Atari's current output, here's a look at some of their recent endeavors:
| Focus Area | Description | Examples |
|---|---|---|
| Mobile Games | Developing and publishing games optimized for touchscreens and mobile platforms. | RollerCoaster Tycoon® Touch™: A popular theme park simulation game adapted for mobile. Atari Combat: Tank Fury: A modern take on the classic tank combat genre. |
| PC Releases | Creating new titles and re-imagining classics for personal computers. | Atari 50: The Anniversary Celebration: A comprehensive interactive documentary and game collection spanning 50 years of Atari history. NeoSprint: A new top-down arcade racer inspired by classic gaming. |
| Licensing Classic Properties | Allowing other businesses to utilize legendary Atari brands for various products and experiences. | Iconic titles such as Pac-Man, Asteroids, Centipede, and Missile Command continue to be licensed for merchandise, remakes by other developers, and even unique collaborations, extending Atari's reach beyond direct game development. Examples of licensed products can range from apparel to arcade cabinets, demonstrating the enduring appeal of these retro titles. |
Evolution of a Gaming Icon
Atari's journey from a pioneering force in arcade and home consoles to its current diversified strategy highlights its adaptability. The company, now under Atari SA, strategically uses its historical portfolio to fund and explore new avenues in gaming and entertainment. This approach allows Atari to remain relevant in a rapidly evolving industry, maintaining a connection with both long-time fans and a new generation of players.
