Peter Cho and Craig Carter are the co-founders of Jack Mason.
They established the brand in 2015, leveraging their decade of experience within the fashion watch industry. Their primary goal was to launch a watch company that differentiated itself by not being affiliated with a famous fashion house, a common practice during the height of the fashion watch trend at the time.
The Vision Behind Jack Mason
Peter Cho and Craig Carter's extensive background in the fashion watch sector provided them with valuable insights into the market. They observed the prevailing trend where watch brands often relied on the prestige of an associated fashion house name. Their entrepreneurial spirit led them to forge a new path, focusing on creating a brand that stood on its own merits, emphasizing design and quality independent of an external fashion label.
Key aspects of Jack Mason's founding include:
- Founders: Peter Cho and Craig Carter
- Founding Year: 2015
- Driving Force: A desire to create an independent watch brand, free from the traditional fashion house affiliations.
- Experience: Both founders brought 10 years of experience from the fashion watch industry to the venture.
- Market Context: Launched during a period of significant popularity for fashion watches.
Their shared vision allowed them to build Jack Mason into a brand focused on craftsmanship and distinct aesthetics, offering an alternative to the prevailing market trends.
