Teton Ridge has acquired The Cowboy Channel, significantly expanding its presence in the Western sports and entertainment industry.
Details of the Acquisition
This strategic acquisition saw Teton Ridge take over not just The Cowboy Channel, but also its companion, The Cowgirl Channel, and the associated streaming platform, The Cowboy Channel+. This comprehensive deal involved the transfer of these media assets from Rural Media Group to Teton Ridge.
The move highlights Teton Ridge's commitment to consolidating and growing its footprint within the vibrant world of Western sports. By integrating these key media properties, Teton Ridge aims to further engage fans and athletes across various Western disciplines, from rodeo to equine events.
Key Acquired Assets
The acquisition by Teton Ridge includes:
- The Cowboy Channel: A premier television network dedicated to Western sports and lifestyle programming.
- The Cowgirl Channel: A complementary network focusing specifically on female athletes and events within the Western sports realm.
- The Cowboy Channel+: The dedicated streaming platform, offering digital access to the channels' content and additional exclusive programming.
This acquisition enhances Teton Ridge's position as a major player in showcasing and promoting Western sports to a broader audience.
