Total Wine & More sells more wine than Costco.
Despite Costco's vast global presence, Total Wine & More has established itself as the leading retailer in the U.S. wine market, surpassing Costco in wine sales revenue.
Understanding the Landscape of Wine Retail
The wine retail industry is highly competitive, with various players ranging from specialized stores to large general merchandisers. While warehouses like Costco offer convenience and bulk purchasing options, dedicated wine and spirits retailers like Total Wine & More leverage their deep product assortments, expert staff, and specialized focus to dominate the market.
Key Comparison Points
Here's a breakdown of how these two retail giants stack up in the wine sector:
| Retailer | 2023 Revenue (Wine) | Store Count (approx.) | Specialization |
|---|---|---|---|
| Total Wine & More | Over $6 billion | 263 (U.S. "superstores") | Wine, Spirits, Beer |
| Costco | Less than Total Wine | 800+ (globally) | General Wholesale |
Total Wine & More's revenue exceeding $6 billion in 2023 highlights its significant market share in the alcoholic beverage category. This figure, specifically for wine, surpassed Costco's wine sales for the same period.
Why Total Wine Leads in Wine Sales
Total Wine & More's success in outperforming a retail behemoth like Costco in wine sales can be attributed to several strategic advantages:
- Specialized Focus: Unlike Costco, which offers a wide array of products, Total Wine & More is exclusively dedicated to alcoholic beverages. This specialization allows them to curate an extensive selection of wines from various regions and price points, appealing to a diverse customer base, from casual drinkers to connoisseurs.
- Extensive Inventory: With 263 "superstores" across the country, Total Wine boasts an impressive inventory that often includes thousands of different wines, spirits, and beers. This vast selection provides consumers with unparalleled choice, making it a go-to destination for specific labels or new discoveries.
- Customer Experience: Total Wine often emphasizes a more curated shopping experience, offering educational resources, tastings, and staff expertise that general retailers typically cannot match.
While Costco's membership model and bulk offerings make it a strong competitor in many product categories, Total Wine & More's specialized approach, comprehensive inventory, and focused customer experience give it a distinct edge in the competitive wine market.
